Equipping Servant Leaders for Stewardship Ministry
By Paul Marsh
This article was originally published in Giving Magazine Vol. 21, No. 3 in 2019. You can access the full issue here.
As most pastors know, inculcating a servant leadership model is an effective way to lead a congregation. After all, Jesus was the ultimate servant leader, was he not? (John 13: 1-17)
How does this leadership model work, however, when incorporated into a congregational stewardship effort? I would suggest to you that it works extremely well, and benefits everyone involved—the donor, the stewardship committee member, the stewardship chair, and yes, the pastor.
Servant leadership is defined by a relationship wherein those with power (real or imagined) lead by providing the necessary resources and encouragement to those who follow. An example, in its most basic form, is a CEO who is constantly asking the Vice President “what do you need to be successful?” That question is parroted throughout the company, and the role of the leader is to provide the tools with which the worker on the assembly line has the tools necessary to produce a widget in the most efficient manner, but also provides opportunity and satisfaction. Endemic in this model is a shared respect between management and labor.
To be sure, the pastor is not management and the parishioner is not labor. There are parallels, however, which when introduced can improve mission, ministry, and finances in a congregation.
Stewardship—the act of sharing God’s blessings with others—is one of the most important ministries that occurs in a congregation. It is most certainly NOT just an effort to raise money to keep the doors open. It is a spiritual exercise which, when done properly, motivates parishioners to focus on mission within and beyond the local community.
How does a successful stewardship effort look within the servant leadership model?
Education of leaders is key to stewardship. The pastor and the stewardship chair should budget time and money to learn stewardship techniques annually. They then must come back to the stewardship committee and share what they have learned. This is a basic tool for success.
Clarity. The pastor and stewardship chair must recruit committee members with clear job descriptions. Those job descriptions must state precisely what the volunteers are being asked to do. The job descriptions must be clear that committee members will be asked for their written financial commitment before they will be allowed to ask others for theirs. There should be clearly defined mission goals for the congregation provided to the committee members so that they are able to elucidate the precise case for support. Nothing that happens during a committee member’s tenure should be a surprise.
Vision must be shared and in the process must motivate. A servant leader must exude excitement about what could be if the mission plan were fully funded. Additionally, the pastor as servant leader should not save the stewardship sermon for the second Sunday in September. Stewardship is a topic that should be addressed all year long.
The donors—members of the congregation— must be given time to learn about the mission goals, and must be given enough information to make comfortable decisions. Information must be clear and in various formats—temple talks, social media and website, newsletters, etc. In this case, information is the tool that will make the widget better. Similarly, none of the information shared should be a surprise to a parishioner, since the planning was exhaustive and inclusive.
Another tool to provide the donor is a clear and specific request. No donor should have to wonder what is being asked of them. Are you asking for a written pledge this year? Are you asking for a five percent increase over last year’s giving? What is our financial goal as a congregation? Are you asking me for $25,000? Again, clarity equals respect.
What tools to make my gift are available? It is important to provide your donors with a number of ways in which they may make their gifts—electronic fund transfer, gifts of appreciated stock, IRA disbursements just to name a few. These are the tools that servant leaders provide.
Last but certainly not least, a servant leader gives—or at least shares—credit. Donors must be thanked meaningfully, frequently, and by the pastor as well as the stewardship team. Just because we are sharing the gifts that God has given us does not mean we do not deserve thanks. One line in a business office giving receipt is not proper thanks. There should be thank you letters, phone calls, handshakes (hugs?) in the narthex, and appropriate recognition.
How does your congregation compare? Is stewardship a way to pay the light bill, or is it a vital part of your ministry? Does your leadership provide the tools necessary for meaningful giving that excites and encourages? How could you become a better servant leader when it comes to stewardship?
Paul N. Marsh, CFRE is a consultant for Gronlund Sayther Brunkow, a fundraising, leadership consulting, and organizational development consulting firm.
This article first appeared on the Gronlund Sayther Brunkow website at https://gsbfundraising.com/blog_wp/2013/05/how-congregational-stewardship-benefits-within- the-context-of-the-pastoral-and-lay-servant-leadership-model/ and is reprinted with permission.
Giving Magazine was a premier stewardship resource published by the Ecumenical Stewardship Center (ESC) from 1999 until 2020. The magazine served Christian faith communities throughout North America, providing thoughtful, practical, and inspirational content on faith and giving from thought leaders and practitioners alike. Giving was published annually from 1999 until 2018 (volumes 1-20), and then quarterly in 2019 and 2020 (volumes 21-28) in digital form only. In 2021 ESC closed its doors and committed its archives to the care of Lake Institute on Faith & Giving. For further information on ESC or its archives, please contact us at firstname.lastname@example.org.
Insights, a bi-weekly e-newsletter, is a resource for the religious community and fundraisers of faith-based organizations that provides:
- Reflections on important developments in the field of faith and giving
- Recommended books, studies and articles
- Upcoming Lake Institute events