Patricia Snell Herzog, PhD writes that the best way to tailor appeals is to engage donors based on the approach they take to their giving.

Reliable, trustworthy research is important for those who work in the world of faith and giving.
Lake Institute on Faith & Giving is situated within the IU Lilly Family School of Philanthropy, which gives us access to the most relevant research in the field of faith and philanthropy. Additionally, there are many other organizations in the field that produce high quality research. Stay tuned to this page for news of breaking research in the field of faith and giving.
Start exploring curated research by browsing our Resource Library, where you will find resources like those listed below.
Patricia Snell Herzog, PhD writes that the best way to tailor appeals is to engage donors based on the approach they take to their giving.
Rabbi Julia Appel shares research about belonging and how different program areas impact a congregant’s sense of belonging.
Lake Dissertation Fellow, Feyza Akova, discusses Sufism, self-transcendence, and social change and their connections to doing good in the world.
This is the source article for the Barna study on generational giving patterns; it describes number of generational aspects of generosity among self-identified active Christians.
Meredith McNabb recaps a presentation from the Science of Philanthropy conference and notes the connections to work in religious fundraising.
An in-depth research presentation by Dave Kresta, PhD that examines the many ways religious spaces can be reimagined to serve modern communities.
Givelify partnered with Lake Institute on Faith & Giving, part of Indiana University Lilly Family School of Philanthropy, to gain a better understanding of how individuals and congregations navigated the ongoing pandemic. We heard from 524 faith leaders and 852 faith givers who shared their experiences on community, giving, and worship.
In this video, you will learn how faith leaders view the future of gathering and giving based on the 2022 Giving in Faith report from Givelify in partnership with Lake Institute on Faith & Giving.
Ronnie Plasters highlights what we learned about religious giving in 2021.
Resource on the Five Traditions of Philanthropy
Insights, a bi-weekly e-newsletter, is a resource for the religious community and fundraisers of faith-based organizations that provides: